3 ready-to-film ad scripts, a full VSL script, a 6-email nurture sequence, and a deep-dive analysis of your funnel. Built from scratch for Tony Fraser-Jones.
2 minutes. Worth your time.
You have built something rare: a coaching company that has served 4,271+ trades business owners across 4 countries over 15 years. Your Elevator Course is a proven product with a 102% money-back guarantee. Your content library (200+ podcast episodes, 51K Instagram followers, a published book) proves you know your audience better than anyone in the niche.
But your primary acquisition funnel, the Elevator Course page, is selling a $4,108 commitment through a text-only sales page. No video. Your audience is blue-collar business owners who respond to face-to-face communication. A VSL alone could double your conversion rate. Pair that with fresh ad creative and a tighter email nurture sequence, and you are looking at a meaningful jump in monthly enrollments from the same ad spend.
So we built the whole thing. For free. Just to show you what is possible.
15 minutes. No pitch. Just a walkthrough of what we built and how to implement it.
Book a Walkthrough5 gaps we found in your current setup, what they cost you, and the specific fix for each.
Your Elevator Course is a $4,108 commitment ($79/week for 52 weeks). That is a real investment for a tradie pulling $25K-$35K/month in revenue. Right now, the entire sales job falls on a long-form text page built in ClickFunnels.
Text pages convert cold traffic at 1-3% on average for offers in this price range. A well-produced Video Sales Letter converts the same traffic at 3-8%. On a conservative estimate, if you are spending $5,000/month driving traffic to that page and converting at 2%, you are getting roughly 4-5 new Elevator students per month. Bump that to 5% with a VSL and you are looking at 10-12 students from the same ad spend. That is an extra $25K-$35K in annual revenue per month of ad spend, just from changing the format of the page.
A full VSL script written specifically for the Elevator Course. You already have 200+ podcast episodes proving you are comfortable on camera. Your audience (trades business owners) responds better to face-to-face communication than walls of text. They want to hear from a real person who understands their world. The VSL we have built below gives you the exact script, section by section, ready to record. Film it once, put it on the page, and let it do the selling.
Your Facebook Pixel (ID: 345474860589164) is firing on your ClickFunnels Elevator Course page. You are running paid traffic. But when we checked the Meta Ad Library, we could not pull your active creative. This usually means your ads are running under a different page or the creative has been running for a while without major refreshes.
Meta's algorithm rewards creative diversity. When the same hooks and angles run for 60+ days without variation, CPMs climb, CTRs drop, and your cost per Elevator enrollment creeps up. Even a 15% increase in CPA on a $4,108 lifetime value product compounds fast. If you are enrolling 5-10 students per month and your CPA went from $400 to $460, that is $300-$600/month in wasted spend. Over a year, that is $3,600-$7,200 lost to creative fatigue.
Three fresh ad scripts targeting trades business owners at different awareness levels. Each script uses a different hook angle so you can test which resonates best with your audience. These are ready-to-film scripts with hooks, story structures, proof elements, and CTAs. Drop them into your existing campaigns as new creative variations and let the algorithm find the winners.
Your primary acquisition funnel runs on ClickFunnels. The Elevator Course page follows a standard long-form text layout. It works. You have 4,271+ clients to prove it. But ClickFunnels templates from 2020-2022 were not built for how people browse in 2026.
Mobile-first design, scroll-triggered social proof, sticky CTAs, exit-intent recovery, and dynamic testimonial rotation are now table stakes for high-converting pages. Your current page likely loads slower than it should on mobile (ClickFunnels pages are notorious for this), and the static layout does not adapt to visitor behavior.
The VSL script below is designed to sit on a modernized version of your Elevator page. When you are ready to rebuild the page (whether on ClickFunnels or a faster platform), the script gives you the centerpiece. Pair it with a mobile-first layout, sticky "Start Your 90 Days" button, and a testimonial carousel pulling from your 4,271 success stories. The copy is written. The structure is mapped. You just need to build and deploy.
You have HubSpot for email. You have multiple lead magnets pulling opt-ins: a free book, free tools (calculators, templates, scripts), and a free 15-min planning session. You have a 5,000+ member Facebook group generating warm leads daily. The infrastructure is solid.
The gap between "downloaded the free book" and "enrolled in the Elevator Course" is where 80%+ of potential students fall off. If your post-opt-in sequence is generic ("Thanks for downloading! Here's your link. Check out our program."), you are leaving enrollments on the table.
A 6-email nurture sequence designed specifically for trades business owners who just opted in for your free resources. Each email moves them one step closer to understanding why the Elevator Course is the logical next step for their business. The sequence uses language your audience actually speaks, addresses their specific objections (time, money, "I can figure this out myself"), and builds the case over 14 days. Drop it into HubSpot as an automated workflow triggered by any lead magnet opt-in.
This is a side note, not a standalone deliverable. You have 200+ podcast episodes. Your YouTube channel exists but is not generating the traction that volume of content should produce. Short-form clips from your podcast could fuel YouTube Shorts, Instagram Reels, and TikTok without creating new content.
Organic content builds the warm audience that makes your paid campaigns cheaper. When a tradie sees your ad after watching 3 podcast clips on Instagram, your CPA drops. The ad scripts we built below reference the kind of content your audience is already consuming, so when you eventually ramp up organic distribution, the paid and organic engines reinforce each other.
3 ready-to-film scripts. Different hook angles. Different awareness levels. Test all three.
"It is 2AM and you are still doing quotes at the kitchen table."
You started this business because you are good at what you do. Plumbing. Electrical. Roofing. Whatever your trade is, you are one of the best in your area.
But nobody told you that running a trades business means becoming an accountant, HR manager, salesperson, and project manager all at once. While also being on the tools 50 hours a week.
So you end up at the kitchen table at 2AM, working out whether that last job actually made you money or just kept you busy.
Here is what 4,271 trades business owners have figured out: the problem is not that you are bad at business. The problem is that nobody taught you the systems that make a trades business run without you being in the middle of everything.
Tony Fraser-Jones spent years at Accenture building systems for corporations. Then he took those same frameworks and rebuilt them for tradies. Not theory. Not motivational rubbish. Actual systems: pricing calculators that guarantee margin, hiring templates that find reliable workers, and cash flow tools that end the feast-or-famine cycle.
4,271 trades business owners across 4 countries have used these systems. The average result: more profit, fewer hours, and a business that actually pays them what they are worth.
The Elevator Course is a 90-day program that gives you every system, template, and script. $79/week. 102% money-back guarantee. If you do the work and it does not work, you get every dollar back plus 2% extra for your trouble.
Start your 90 days here: [LINK]
"Your best apprentice just quit. Again."
You know you need to hire. You know you cannot keep doing every job yourself. But every time you bring someone on, the same thing happens.
They cost more than they produce for the first 3 months. Then just when they start getting useful, they leave for $2 more an hour down the road. Or worse, they stay but you spend half your day fixing their mistakes.
The real cost is not the $60K salary. It is the $200K in jobs you cannot take because you are too busy managing the one person who was supposed to free you up.
This is a systems problem. Not a people problem.
Profitable Tradie has helped 4,271 trades business owners build hiring and training systems that actually stick. The framework covers: where to find reliable tradespeople (not job boards), how to interview so you spot the duds before they cost you money, onboarding templates that get new hires productive in 2 weeks instead of 3 months, and retention structures that make your team want to stay.
These are not theories from someone who has never held a wrench. Tony Fraser-Jones built this from 15 years working directly with plumbers, electricians, roofers, landscapers, and painters across the US, Canada, Australia, and New Zealand.
The Elevator Course walks you through every system in 90 days. $79/week with a 102% money-back guarantee. No risk. Just better systems.
See the full program here: [LINK]
"Quick test for any trades business owner. Takes 10 seconds."
Answer these three questions honestly:
1. Do you know your exact gross profit margin on your last 10 jobs? (Not revenue. Profit.)
2. Could your business run for 2 weeks if you went on holiday tomorrow?
3. Do you pay yourself a proper wage PLUS take profit distributions?
If you answered "no" to even one of those, you do not have a business. You have a job that owns you. And it is probably the hardest, lowest-paying job you have ever had.
This is not a character flaw. It is a knowledge gap. Nobody teaches tradies how to run a profitable business. Trade school teaches you the trade. It does not teach you how to price jobs, manage cash flow, hire the right people, or build systems that let you step back from the tools.
4,271 trades business owners have closed that gap with Profitable Tradie. The Elevator Course is a 90-day program built specifically for trades businesses under $35K/month in revenue. Not generic business coaching. Trades-specific systems, templates, and scripts that work for plumbers, electricians, HVAC techs, roofers, landscapers, and painters.
Built by Tony Fraser-Jones, who spent years at Accenture (one of the world's top consulting firms) before dedicating 15 years exclusively to helping tradies build businesses that actually pay them.
$79/week. 102% money-back guarantee. If it does not work, you get every cent back plus 2% on top.
Take the first step: [LINK]
A complete video sales letter script. 6 sections. Approximately 10 minutes on camera. Ready to film.
"If you are a trades business owner doing under $35K a month, and you feel like you are working harder than ever but your bank account does not show it, this is the most important video you will watch this year.
My name is Tony Fraser-Jones. I have spent the last 15 years working with 4,271 trades business owners across the US, Canada, Australia, and New Zealand. Plumbers. Electricians. Roofers. Landscapers. Painters. HVAC techs. Every trade you can think of.
And I can tell you right now: the problem is not your skills. You are brilliant at what you do. The problem is that nobody ever taught you the business side. And that gap between being great at your trade and being great at running a trades business is costing you six figures a year. Minimum."
"Let me describe your week and you tell me if this sounds familiar.
Monday morning, you are on the tools by 6:30. You work a full day on-site. Then you come home, eat dinner, and spend 2 hours doing quotes, chasing invoices, and answering emails. You fall asleep on the couch at 11PM.
Tuesday is the same. Wednesday is the same. Thursday, your best guy calls in sick and you have to cover his jobs on top of yours. Friday, a client calls to complain about a job your new hire botched, so you go back and fix it for free.
Saturday morning you are at the kitchen table with a spreadsheet trying to figure out whether that big job last month actually made you money. Turns out, after materials, labor, fuel, and the callback, you made about $12 an hour.
Sunday, you promised the family a day off. Instead you spend 3 hours writing a proposal for a job you probably will not win because you had to price it too high to cover the margin you lost on the last one.
You started this business because you are one of the best in your trade. But right now, your business is running you. You are the bottleneck. You are the salesperson, the project manager, the HR department, the accountant, and the person on the tools. All at once. For less money than you would make working for someone else.
That is not a business. That is a trap you built for yourself. And the worst part is, you know it. You just do not know how to fix it."
"Here is what changed for me. Before I started Profitable Tradie, I worked at Accenture. One of the biggest consulting firms in the world. I helped large corporations build systems and processes that made their businesses run like machines.
Then I bought a franchise. Then I ran a property business. And I watched something that kept bothering me: the smartest, hardest-working people I knew were tradies. Plumbers who could solve problems engineers could not. Electricians with diagnostic skills that would impress a doctor. Roofers who could manage 15 variables on a job site and still finish on time.
But their businesses were a mess. Not because they were dumb. Because the skills that make you a great tradesperson are completely different from the skills that make you a great business owner. And nobody was teaching them the business skills.
So in 2010, I started Profitable Tradie. I took the same frameworks I learned at Accenture, the ones corporations pay millions for, and I rebuilt them specifically for trades businesses. Simpler. More practical. Designed for people who are on the tools all day and have 30 minutes at night to work on their business.
That was 15 years ago. Since then, 4,271 trades business owners have used these systems. Across 4 countries. Every trade imaginable."
"The Elevator Course is a 90-day program designed specifically for trades businesses doing under $35K a month in revenue. It is not generic business coaching. Every system, every template, every script is built for how trades businesses actually work.
Here is what you get:
Pricing Systems. Most tradies guess on pricing. They look at what their competitor charges and try to match it, or they use a markup percentage they learned 10 years ago. The Elevator pricing system shows you how to calculate your true costs, set margins that guarantee profit on every job, and price your services so you actually earn what your skills are worth. You will know exactly what to charge, down to the dollar, before you write a single quote.
Hiring and Team Building. We give you templates for job ads that attract reliable tradespeople (not the people scrolling Indeed at midnight). Interview frameworks that help you spot the wrong fit before they cost you money. Onboarding checklists that get new hires productive in 2 weeks instead of 3 months. And retention structures that make your best people want to stay.
Cash Flow Management. The feast-or-famine cycle is not inevitable. It is a sign that your business does not have cash flow systems. We give you tools to forecast cash flow 90 days out, invoice management processes that cut your debtor days in half, and payment structures that keep money flowing consistently.
Sales and Marketing. You will learn how to fill your pipeline without relying on word of mouth and hoping the phone rings. Practical strategies that work for trades businesses. How to convert more quotes into jobs. How to follow up without being annoying. How to get customers to refer you without asking awkwardly.
Systems and Delegation. The big one. How to take yourself off the tools and out of the day-to-day so your business runs without you being in the middle of everything. Standard operating procedures for common jobs. Checklists your team can follow. Management structures that let you step back without quality dropping.
All of this is delivered through 37 training videos, 47 FAQ videos, and 38 ready-to-use templates and scripts. Plus a weekly live Zoom Q&A where you can ask questions about your specific situation. And you get access to the Profitable Tradie community, thousands of other tradies going through the same journey."
"Let me give you some real numbers from real tradies.
We have worked with 4,271 trades business owners since 2010. Plumbing companies, electrical firms, HVAC businesses, roofing outfits, landscaping crews, painters, drainage specialists, tilers, glaziers, and joiners. Across the USA, Canada, Australia, and New Zealand.
The success stories page on our website has dozens of case studies from tradies who have been through the program. Real names, real businesses, real results.
I am not going to promise you will double your revenue in 90 days. That depends on your market, your starting point, and how much effort you put in. What I will promise is this: if you do the work and it does not deliver results, you get every single dollar back. Plus 2% extra for your trouble. That is a 102% money-back guarantee.
We can offer that because the systems work. They have worked across 4,271 businesses. They will work for yours too."
"Here is how the Elevator Course works:
$79 per week. That is it. Your first payment gets you immediate access to the full program. Then $79 a week for the duration of the course.
For context, $79 is less than what most tradies spend on smoko for their team in a week. It is less than one hour of your charge-out rate. And the pricing system alone will pay for the entire course after your first properly priced job.
You get everything: 37 training videos, 47 FAQ videos, 38 templates and scripts, weekly live Zoom Q&A, community access, and one free 1-on-1 coaching session to get you started.
102% money-back guarantee. Do the work. If the results do not come, you get every dollar back plus 2% on top.
This program is specifically for trades businesses doing under $35K per month. If you are above that, we have other programs that are a better fit. But if you are under $35K and you want systems that actually work, this is where you start.
Click the button below. Fill in your details. And let us show you what a properly run trades business looks like."
6 emails over 14 days. Bridges free opt-in leads to Elevator Course enrollment. Drop into HubSpot as an automated workflow.
Every trades business has a number their accountant never brings up.
It is the difference between what you charge per hour and what you actually take home per hour after materials, labor, fuel, insurance, callbacks, and the 2 hours of admin you do every night for free.
For most tradies under $35K/month, that number is somewhere between $15 and $25 an hour. Less than your apprentice makes when you factor in your actual hours.
That is not a revenue problem. It is a pricing and systems problem. And it has a fix.
4,271 trades business owners have used the Profitable Tradie Elevator Course to close that gap. 90 days. $79/week. Every system, template, and script you need.
See the full program here:
[LINK]
You downloaded our free resource because something about your business is not working the way it should.
Let me guess: you are good at your trade. Really good. Clients love your work. You get referrals. But somehow the money does not match the effort.
Here is why. Most tradies are running their business the same way they ran their first year. Manual quoting. No real cash flow forecasting. Hiring based on who answers the ad first. Pricing based on what the competitor down the road charges.
Those habits worked when you were a one-person operation doing $8K a month. They break at $20K. They completely fall apart at $35K.
The Elevator Course replaces guesswork with systems. Pricing calculators that guarantee margin. Hiring templates that filter out the wrong people before the interview. Cash flow tools that show you exactly where you stand 90 days from now.
90 days. $79/week. 102% money-back guarantee.
Here is the full breakdown:
[LINK]
Two plumbers in the same city. Same skills. Same number of years in the trade. Same size team.
One works 60 hours a week, takes home $85K a year, and has not had a proper holiday in 3 years. The other works 40 hours, takes home $180K, and just got back from 2 weeks in Fiji.
The difference is not talent. It is not luck. It is not even the market.
The difference is systems. Plumber B has a pricing system that guarantees 50%+ gross margin on every job. A hiring system that attracts reliable people. A sales process that converts 70% of quotes. And an operations manual that lets the team run jobs without him on-site.
Plumber A is better at plumbing. Plumber B is better at running a plumbing business. Those are two completely different skill sets.
The Elevator Course teaches you the second one. 37 training videos, 47 FAQ videos, 38 templates and scripts. Built specifically for trades businesses under $35K/month.
$79/week. 102% money-back guarantee.
Learn more:
[LINK]
"If I just do good work, the business will take care of itself."
That is the biggest lie in the trades industry. And you have probably been believing it since the day you started your business.
Good work gets you referrals. Referrals keep the phone ringing. But referrals do not fix your pricing. They do not build systems that let you hire without babysitting. They do not solve the cash flow rollercoaster that has you flush one month and scrambling the next.
Every successful trades business we have worked with (4,271 and counting) hit the same wall: they were doing great work but running a terrible business. Not because they were lazy or stupid. Because nobody taught them the business part.
Trade school teaches you the trade. It does not teach you how to run a company.
The Elevator Course fills that gap. 90 days of trades-specific business systems. Not generic advice. Actual templates, scripts, and calculators built for plumbers, electricians, roofers, landscapers, painters, and every other trade.
$79/week. 102% money-back guarantee.
Start here:
[LINK]
Most coaching programs have a "no refunds" policy buried in the fine print.
We have a 102% money-back guarantee. Do the work. Follow the systems. If the results do not come, you get every dollar back plus 2% extra for wasting your time.
We can offer this because the systems have been tested across 4,271 trades businesses in 4 countries over 15 years. Plumbing, electrical, HVAC, roofing, landscaping, painting, drainage, tiling, glazing, joinery. Every trade, every market, every size business under $35K/month.
The risk is not in trying it. The risk is in spending another 12 months doing things the way you are doing them now and hoping something changes.
$79/week. That is less than what most tradies spend on fuel in a day.
See the program:
[LINK]
Right now your Tuesday probably looks like this: up at 5:30, on-site by 6:30, tools down at 4, home by 5, quotes and invoices until 9PM, collapse on the couch.
Here is what Tuesday looks like after the Elevator Course:
You wake up at 6:30. Check your dashboard over coffee. Your team has 3 jobs scheduled, all priced at 50%+ margin using the pricing system. Your new hire (found using the hiring template) is handling the callback from last week. Your cash flow forecast shows you are booked solid for the next 6 weeks with a healthy buffer.
You head to one job site for a check-in. Spend an hour with a client on a new project quote (which takes 15 minutes now, not 2 hours, because you use the quoting template). You are home by 3. Your daughter has a football game at 4. You are there.
That is not a fantasy. That is what happens when you have systems.
4,271 tradies have made this shift. You are 90 days away from it.
$79/week. 102% money-back guarantee.
Start your 90 days:
[LINK]
Everything above was built from scratch for Profitable Tradie. 15 minutes to walk through how to implement it. No pitch. No pressure.
Book a Walkthrough